Today, approximately 56% of in-store sales are influenced by digital interaction, and by 2027, that will rise to 70% (Forrester, 2022). Thus, it’s critical to ensure that accurate and complete information reaches your consumers on their path to purchase at both the physical and digital shelf. Hear from industry leaders at Coty and Georgia Pacific as they discuss how an aligned, accurate, and efficient data governance approach can enhance business ROI and customer satisfaction – and how to overcome fixed internal mindsets so you can spearhead the change necessary to achieve consistent success. 

*This session is being recorded for replay.