Barbara is a digital capability builder with 18 years experience across Marketing, Creative, Supply Chain, and eCommerce. In her current role, she leads Coty’s content platforms globally, powering brand experiences across all digital touchpoints. Having graduated with a master in management of information systems from University of St.Gallen, Switzerland, she has worked in the FMCG and the beauty industry. Her key theme is using technology to simplify business challenges, and building lasting change in ways of working through process and org design solutions. Barbara now lives with her husband and 2 children in Amsterdam and enjoys the biking, good food and the outdoors in her free time.