Bryan Fucetola is the Director of Customer Success for Salsify leading the US and APAC teams who support brands on their journey to achieve digital transformation success by leveraging the Salsify platform. Bryan is a CPG and GS1 Standards veteran having served in customer-facing Sales and Supply Chain roles at Mars Chocolate North America and Ferrero over the course of 8 years prior to serving as Director of Community Engagement at GS1 US helping to enhance and develop global standards for GDSN, Supply Chain optimization and Traceability with the GS1 US and global community, prior to joining Salsify in 2021. Bryan is passionate about working with brands to drive their success on the physical and digital shelf by providing thought leadership and advisory that helps them align on the optimal approaches and industry best practices to realize value and achieve meaningful ROI through the strategies they deploy and execute. When not spending time working with brands and coaching his teams at Salsify, you can find Bryan spending quality time with his wife Aimee, and their 4 children- Addyson, Isabelle, Alexander, and Owen- traveling and creating awesome memories in their travel trailer or at the local fields coaching his kids on their youth sports teams.