Name
204: Walking in the Consumer’s Shoes: 2D Barcodes Build Connection
Session Track
Retail
Date & Time
Tuesday, June 6, 2023, 4:00 PM - 4:30 PM
Location Name
Aurora Ballroom & Exhibit Hall - Theater 4
Description

Creating consumer buying experiences that help build connection with a brand is what innovative companies already understand. 2D barcodes offer a new marketing channel to help build that trust between brand and consumer by providing information and engagement based on trusted data about ingredients, product origin, usability and sustainability information and a lot more. Come discover how to unleash the power of advanced data carriers and GS1 Digital Link to connect with consumers like never before.

*This session is being recorded for replay.