Jeffrey Cree is a champion of expanding GS1 standards adoption and adherence within Ahold Delhaize. He has been a strong advocate for improved life cycle efficiencies through the implementation of global standards and for product item master data synchronization throughout the brand owner, retailer, and total supply chain processes. Mr. Cree sees global standardization and synchronization of item & location data for product life cycles as opportunities to eliminate waste, provide consistency, improve speed, and increase accuracy – ultimately aligning the physical supply chain with the digital. Jeffrey has served as co-chair of several GS1 MSWG’s, including the Global Data Model & FSMA 204 teams. He is also active in CGF, FMI, and CBA industry forums.