At GS1 US, Amber Walls collaborates with stakeholders from all sectors around the world to understand business needs, drive standards development, and create collateral and training material to support the streamlined implementation of standards-based solutions. Currently, her focus is on all things barcodes, identification, party and location use cases, and finding the right combination of standards and technology to move business forward. Prior to joining the GS1 community, Amber began her career in promotion set-up, point-of-sale integration, and data analytics.