Elizabeth Sinclair is the Director of Strategic Alliances for Seagull Scientific, maker of BarTender software. She supports relationships with Auto-ID, vertical industry and standards organizations, consultancies, technology providers, publications, analysts and academic institutions, and serves as a label industry expert and spokesperson. Prior to Seagull Scientific, she managed global marketing communications for the chemical distributor Univar, supporting business units in the regulated industries. Elizabeth is the recipient of the 2022 AIM AIDC Professional of the Year award.