Premal Muni is the Founder and Chief Executive Officer of In-Sattva Inc. The name In-Sattva means “living in goodness” which Mr. Muni embodies in every aspect from the products and services his company sells and provides. As one of National Retail Federation’s America’s Retail Champions 2022 nominees, he represents the tenacity, skill, and experience required to sustain a growing business year-over-year. He motivates his team to remain grounded in In-Sattva’s purpose by going above and beyond to assist customers. Having started with a single product category of retail, he has grown In-Sattva into a multi-category, multi-channel retail brand that is abundant in the rich colors and tapestries it brings to the forefront. Mr. Muni leads from the front with passion and urgency, having pioneered the concept of Banded Collar Tunics in the U.S. clothing industry. Many brands and retailers followed, which has since inspired hundreds of competitors. A longtime Chicago resident, Mr. Muni earned his MBA at the University of Illinois at Chicago. He travels frequently around the globe spotting new trends and product ideas, and he makes the complex seem simple.