As COVID-19 disrupted the foundations of commerce as we know it, it also accelerated consumer demand for more convenient and seamless shopping experiences. Three years later, this demand has become an expectation, and retailers are turning to innovative solutions and standards to try to achieve flawless fulfillment for every product in every channel. In this engaging panel discussion, Fast Company will partner with GS1 US to bring brand owner and retailer futurists to GS1 Connect to debate if “frictionless” is an overambitious dream or a soon-to-be seen digital ecosystem of commerce. Hear how cutting-edge innovation, mind-bending technologies, and the sobering need for standardized data interplay in figuring out the solutions for tomorrow’s frictionless marketplaces.

Conference Lunch available 11:45 AM

Keynote Session begins 12:00 PM