Never in the history of retail have consumers expected more information about the products they intend to purchase. For brands and retailers to improve speed to market and delight their customers, images and product attribution need to hit the mark, and efficient exchange of that data is critical to success. Join this session to learn what it takes to use Global Product Classification and attribution best practices to make your products come to life. Also gain insights on how you can participate in industry discussion on the needed evolution of attribute guidance for industry.