The barcode as we know it is evolving. Consumers are demanding more robust information about their products, and trading partners are looking to capture and share more data, faster. As a result, industry is accelerating toward the broader usage of 2D data carriers, both at point of sale and throughout the supply chain. Join us to hear from P&G who are spearheading this evolution as they discuss their pilot journey and the end-to-end changes, they’ve made to support their transition to 2D.