If you are confused about how to identify “non-new or used” products, what GTINs to assign to gifts sets, and what to do with item variations and non-branded products, a review of the GTIN modernization work might answer your questions. As sales channels evolve and brands are more focused on items suited for a circular economy, maintaining unique identification can become puzzling. Attend this session to get the clarity you need from standards experts who have seen it all.