As brands trend toward product rationalization, Global Trade Item Number (GTIN) assignments become even more critical in understanding the implications to your business. GTIN Allocation Rules were put in place to help keep your business moving as your products evolve, Net Content changes, and new GTINs need to be assigned – and we’ll debunk the myth that it’s complicated, while we’re at it. In fact, over the past few years, these standards have become even more simplified. Join us as we discuss how GTIN Allocation Rules impact manufacturing and retail throughout your supply chain and the potential for setbacks if you fail to align with them.