Learn how to use your traceability data to go beyond the requirements for the Food Safety Modernization Act (FSMA) food traceability rule 204. From monitoring the integrity of your product through the supply chain to building trust with the consumer with stronger product safety, attendees will learn how to do more with data. Capturing key data elements (KDEs) is only one piece of managing your supplier network. Understanding traceability compliance, product quality, and market trends can enhance your buying decisions and build brand trust with your customers and consumers.