To make sure no important business use case is left behind, there is a collaborative process in place to help evolve standards to satisfy industry needs. This session will focus on how the Global Standards Management Process (GSMP) brings together stakeholders to modify existing standards and develop new ones. Hear how GS1 US-led workgroups provide input to GSMP Work Requests, how requirements shape global guidance, and why it may serve your company to participate in GSMP discussions.