Retail companies have seen inventory accuracy soar to nearly 99 percent using Radio Frequency Identification (RFID). This increase in inventory accuracy drives an array of significant benefits and requires coordination across not only retailer organizational silos, but also with brand owners. This panel discussion will highlight retailer and brand owner perspectives on how to ramp up a successful RAIN RFID program. The session will discuss implementation best practices, how to establish brand owner program requirements, insights into driving organizational change management, and creating value for brand owners.